Pre-Marketing for Selling Your Property Task Page
Below is a detailed, expanded breakdown of Step 7: Pre-Marketing for selling your property. Each section includes practical tips, sub-points, and action items so you have a clear, step-by-step roadmap to build anticipation and demand before your official launch. Use this Task Page to stay organized every step of the way!
Pre-Marketing Strategy
Verify Legal Requirements
Confirm local MLS rules and regulations regarding pre-marketing activities.
Why It Matters: MLS violations can result in fines or listing delays. Understanding rules prevents legal issues and timing problems.
Tip: Most markets now allow “Coming Soon” status, but always verify local rules before starting pre-marketing activities.
Contact Information (E.G. People involved with Task)
Install Coming Soon Signage
Create physical presence in neighborhood to generate drive-by interest and word-of-mouth buzz.
Why It Matters: Simple signage generates neighborhood buzz and captures drive-by buyers actively touring the area.
Tip: Busy corner lots with high traffic can generate hundreds of daily impressions from “Coming Soon” signage alone.
Contact Information (E.G. People involved with Task)
Build Email Contact List
Compile comprehensive list of potential buyers from all available sources.
Why It Matters: Email reaches serious, pre-qualified buyers directly. Your network probably knows someone actively searching for homes.
Tip: Don’t underestimate your personal network. Someone you know probably knows a buyer looking in your area.
Contact Information (E.G. People involved with Task)
Execute Pre-Launch Email Campaign
Send strategic email sequence over 2-week period building anticipation for launch.
Why It Matters: Email sequence builds anticipation over time. Properties with strong email pre-marketing often receive offers before public listing.
Tip: Each email should increase information shared and urgency level, culminating in immediate action opportunity on launch day.
Contact Information (E.G. People involved with Task)
Launch Social Media Campaign
Execute multi-platform social media strategy to reach thousands of potential buyers for free.
Why It Matters: Social media is free and reaches thousands. One viral post can generate 50+ showing requests.
Tip: Instagram Reels and short video content perform best. Even simple smartphone walkthroughs get high engagement.
Contact Information (E.G. People involved with Task)
Create Property Landing Page
Develop dedicated website or landing page for property information and lead capture.
Why It Matters: Dedicated landing page positions property as premium and generates buyer contact list for follow-up.
Tip: Even simple free landing pages (Linktree style) work well for collecting leads and sharing property info.
Contact Information (E.G. People involved with Task)
Schedule Broker Preview Event
Host agent-only showing 1-3 days before public listing to reach buyers through realtor network.
Why It Matters: Agents who preview are more likely to show to their buyers. Many have clients waiting for properties in your area.
Tip: Refreshments and professional presentation make your property memorable to agents viewing multiple homes daily.
Contact Information (E.G. People involved with Task)
Organize VIP Private Showings
Offer exclusive showings to pre-registered buyers before official public launch.
Why It Matters: Exclusive previews create urgency through scarcity. Serious buyers may submit pre-listing offers to avoid competition.
Tip: VIP showings identify your most serious buyers. These become your first follow-ups when property officially lists.
Contact Information (E.G. People involved with Task)
Track Pre-Marketing Performance
Monitor all engagement metrics to measure pre-marketing effectiveness and adjust strategy.
Why It Matters: Pre-marketing metrics predict listing success. Weak response signals need for price adjustment before official launch.
Tip: If pre-marketing generates minimal interest, reconsider pricing before listing. Better to adjust now than sit unsold for months.
