Frisco Real Estate Investment Guide For 2026
A comprehensive resource for investors looking to capitalize on North Texas’s premier sports and entertainment hub, home to the Dallas Cowboys and one of the fastest-growing cities in America
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In This Guide
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1. Frisco Market Overview
Market Fundamentals
Frisco is genuinely the most premium Texas city in this guide series: a deliberately built sports, entertainment, and master-planned-community identity that transformed a farming town of 6,517 people in 1990 into a city approaching 250,000 today. Home to the Dallas Cowboys’ world headquarters, the PGA of America’s national campus, and Toyota Stadium, Frisco’s investment case is fundamentally about durable, high-income appreciation rather than cash flow.
Key economic indicators that define Frisco’s investment case:
- Population: approximately 245,470 as of 2025, up from 200,509 at the 2020 census, spanning Collin and Denton counties
- Major Employers/Anchors: Dallas Cowboys (The Star), PGA of America (PGA Frisco), Keurig Dr Pepper’s Texas headquarters, T-Mobile, Oracle regional operations, and Hall Park’s office and mixed-use campus
- Median Household Income: approximately $141,129, among the highest of any Texas city in this guide series
- No State Income Tax: standard Texas advantage, though offset somewhat by Frisco’s genuinely elevated property tax rates
- Median Sale Price: reported figures range from approximately $652,500 to $735,300 depending on source and methodology
- Days on Market: approximately 42-85 days depending on data source and period, genuinely longer than the tight seller’s-market conditions of recent years
Frisco’s genuine distinguishing feature among Texas cities is its deliberate, sports-and-entertainment-anchored economic development strategy, executed consistently since the early 2000s. From Toyota Stadium (formerly Pizza Hut Park) hosting FC Dallas and now serving as an official FIFA World Cup 2026 base camp site, to The Star’s partnership model between the city and Frisco ISD, this is a genuinely different growth story than the corporate-headquarters density of Plano or the trade economy of Laredo.
The Star, the Dallas Cowboys’ 91-acre world headquarters, anchors Frisco’s sports and entertainment identity
2026 Economic Outlook
- Frisco hosted 2026 FIFA World Cup activity, with Toyota Stadium serving as an official base camp site
- Fields West, a 55-acre mixed-use retail and hospitality district, and Firefly Park, a 217-acre urban village with nearly 2,000 residential units, represent major upcoming development projects
- Collin County’s GDP has grown nearly fivefold since 2000, with analysts projecting the county will generate 10% of Texas’s GDP by 2050
- Frisco ranked 11th nationally among nearly 300 U.S. cities under 250,000 population in a 2026 CoworkingCafe analysis of income growth and affordability
- Frisco King, a television series starring Samuel L. Jackson and Sylvester Stallone, began filming in the city in April 2026, reflecting continued cultural visibility
Investment Climate
Frisco’s investment environment in 2026 rewards patient, appreciation-focused capital with the means to absorb genuinely negative near-term cash flow. Successful Frisco investors tend to share a few characteristics:
- Realistic yield expectations given cap rates of 2.0-3.5%, the lowest of any Texas metro in this guide series
- Dual-county precision since Frisco spans both Collin and Denton counties, meaning tax rates, appraisal districts, and school assignments can vary even within the same ZIP code
- MUD/PID awareness given that many newer Frisco neighborhoods carry Municipal Utility District or Public Improvement District charges layered on top of standard property tax
- ZIP-code-level rental analysis recognizing that Frisco genuinely behaves as four distinct rental submarkets rather than one uniform city
- Long-term hold orientation given the city’s genuine, multi-decade track record of deliberate, sustained growth backed by major corporate and sports-entertainment anchors
Frisco’s 2026 market shows genuine signs of cooling from its 2024-2025 peak, with days on market extending and 41.11% of listings showing price drops per one data source, up 3.5 percentage points from the prior year. Multiple sources describe this as a shift toward more balanced, buyer-friendly conditions rather than a severe correction, consistent with Frisco’s approach to build-out as one of the fastest-growing U.S. cities of the past two decades.
Historical Performance
| Period | Market Driver | Avg Annual Change | Key Event |
|---|---|---|---|
| 2000-2009 | Explosive population growth | +8-12% | Frisco named the fastest-growing city in the United States |
| 2010-2019 | Sports/entertainment anchor development | +6-9% | The Star (Dallas Cowboys HQ) opens; Frisco named fastest-growing U.S. city again in 2017 |
| 2020-2022 | Pandemic-era surge, corporate relocation wave | +15-20% | Genuine appreciation acceleration as the broader DFW corporate relocation trend intensifies |
| 2023-2025 | Peak pricing, early cooling | -2 to -4% | Median prices moderate from peak as rate environment normalizes |
| 2026 (current) | Continued modest cooling, inventory growth | -2.4% to +0.3% (source-dependent) | Days on market extend, giving buyers genuine negotiating leverage not seen in recent years |
Frisco’s price history reflects genuinely explosive, deliberately engineered growth: two separate designations as the fastest-growing U.S. city (2000-2009 and again in 2017), followed by a pandemic-era surge and a 2023-2026 moderation phase. Local market forecasts explicitly describe the 2026 slowdown as a return to more balanced conditions rather than a bubble bursting, consistent with the city’s approach to eventual build-out as available land diminishes.
Demographic Trends Driving Demand
- The Star and Ford Center – the Dallas Cowboys’ 91-acre world headquarters and 510,000-square-foot indoor athletic facility, developed as a first-of-its-kind partnership between the City of Frisco and Frisco ISD
- PGA of America National Headquarters – a 600-acre campus with two championship golf courses and the Omni PGA Frisco Resort, anchoring genuine golf tourism and hospitality demand
- Toyota Stadium and FC Dallas – home to Major League Soccer’s FC Dallas and an official 2026 FIFA World Cup base camp site, drawing sustained international visibility
- Frisco ISD’s A-Rating – the largest A-rated school district in Texas per the Texas Education Agency, operating 77 schools serving over 62,000 students, a genuine and measurable driver of family relocation demand
- Corporate Regional Offices – T-Mobile, Oracle, and Keurig Dr Pepper’s Texas headquarters, alongside Hall Park’s broader office and mixed-use campus
- Upcoming Mixed-Use Development – Fields West (55 acres of retail and hospitality) and Firefly Park (217-acre urban village with nearly 2,000 residential units) represent continued growth even as the city approaches build-out
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2. Neighborhood Hotspots
Frisco Investment Neighborhood Map
Interactive map of Frisco’s investment neighborhoods. Green stars show top hotspots, blue circles mark established markets, and orange circles highlight emerging areas.
Core Investment Neighborhoods
Detailed Submarket Analysis: All Frisco Neighborhoods
| Neighborhood | Price Range | Cap Rate | Growth Drivers | Best Strategy |
|---|---|---|---|---|
| East Frisco (Preston Road) | $500K-$750K | 2.5-3.5% | Established community, dual-city access | Balanced returns, accessible entry |
| Toyota Stadium Area | $500K-$750K | 2.5-3.5% | Stadium proximity, event-driven demand | Balanced returns |
| Frisco Square / Downtown | $450K-$700K | 2.5-3.5% | Walkability, mixed-use core | Urban infill rental |
| Stonebriar Area | $500K-$800K | 2.0-3.0% | Retail proximity | Long-term appreciation |
| The Star / Hall Park | $550K-$900K | 2.0-3.0% | Corporate/entertainment proximity | Executive rental, appreciation |
| Northwest Frisco (Denton County) | $550K-$850K | 2.0-3.0% | New construction, continued growth | Long-term appreciation |
| West Frisco Master-Planned | $600K-$1M+ | 2.0-3.0% | Newer construction, top schools | Family buy-and-hold |
| PGA Frisco / Fields District | $650K-$1.2M+ | 1.5-2.5% | Golf resort proximity, luxury corridor | Long-term appreciation, luxury rental |
Expert Insight: “The single biggest mistake I see investors make in Frisco is treating it as one market. Frisco spans four ZIP codes and two counties, and a home a few miles apart can draw from a completely different renter pool depending on which specific Frisco ISD elementary and high school it feeds into. For a big chunk of Frisco renters, especially families, the school assignment is the first question they ask, before price. List it in the marketing. It’s free, and it’s the single biggest differentiator for attracting a tenant who renews year after year.” – Rebecca Lindqvist, Principal, North Texas Premium Property Management
3. Property Types
| Investment Goal | Best Property Type | Best Neighborhoods | Minimum Capital |
|---|---|---|---|
| Fastest Lease-Up / Occupancy | 2,500-3,000 sq ft SFH | East Frisco, Stonebriar | $140,000+ |
| Deepest Tenant Pool | 4-bedroom SFH | West Frisco, East Frisco | $160,000+ |
| Long-Term Appreciation | SFH in top school district zone | West Frisco master-planned communities | $150,000+ |
| Luxury/Premium Rental | Resort-adjacent SFH | PGA Frisco | $175,000+ |
Don’t guess the costs. Our Complete Renovation & Remodeling Cost Guide covers 400+ pages of project-by-project breakdowns with real contractor pricing ranges.
4. Cost Analysis
Acquisition Cost Breakdown (Frisco)
| Expense Item | Typical Cost | Example ($690,000 Property) | Notes |
|---|---|---|---|
| Down Payment | 25% (investment) | $172,500 | Standard for investment properties in Texas; genuinely the highest absolute figure in this guide series |
| Closing Costs | 2-3% of price | $13,800-$20,700 | Title, escrow, lender fees, recording. No state transfer tax in Texas. |
| General Inspection | $500-$750 | $625 | Include roof and severe wind assessment given North Texas storm exposure |
| County/MUD/PID Verification | Free (CCAD/DCAD lookup) | N/A | Critical given Frisco’s dual-county footprint and common MUD/PID charges in newer neighborhoods |
| Initial Repairs | 0-4% of price | $0-$27,600 | Generally lower given Frisco’s predominantly newer housing stock |
| Reserves (6 months) | 6 months expenses | $18,000-$25,000 | Emergency fund for vacancy and repairs |
| TOTAL MINIMUM ENTRY | ~30-33% of value | $207,300-$228,800 | The highest absolute capital requirement of any Texas metro in this guide series |
Sample Cash Flow Analysis: East Frisco 4-Bedroom Single-Family Home
| Item | Monthly | Annual | Notes |
|---|---|---|---|
| Gross Rent | $2,998 | $35,976 | 4BR, East Frisco, per actual closed-lease median data |
| Less Vacancy (4%) | -$120 | -$1,440 | Conservative estimate; genuine, deep tenant pool for 4BR homes supports low vacancy |
| Property Taxes | -$1,300 | -$15,600 | ~2.25% combined effective rate on $693,000 purchase price, no homestead exemption (investment property) |
| Insurance | -$220 | -$2,640 | Landlord policy reflecting North Texas hail and severe wind exposure on a higher-value home |
| Property Management (9%) | -$270 | -$3,240 | Standard Frisco single-family management fee |
| Maintenance + CapEx | -$180 | -$2,160 | 6% of rent, lower reserve given predominantly newer housing stock |
| Net Operating Income | $908 | $10,896 | Before mortgage |
| Mortgage ($693,000, 25% down, 6.5%, 30yr) | -$3,283 | -$39,396 | Principal and interest only |
| CASH FLOW | -$2,375 | -$28,500 | Significantly negative on 25% down; approaching neutral only with 45%+ down or an all-cash purchase |
| Cap Rate | 1.57% | NOI / Purchase Price, genuinely the lowest of any Texas city in this guide series | |
| Total Return (3% appreciation) | ~5-6% | Including appreciation and principal paydown on leveraged purchase |
This example confirms Frisco is genuinely, explicitly a total-return and appreciation-driven market, not a cash flow market, at any leverage level typical of other Texas cities in this guide series. Investors should approach Frisco with the expectation of near-term negative carry, offset by durable long-term equity growth backed by the city’s genuine economic and demographic fundamentals.
Expert Insight: “Frisco investors need to make peace with negative cash flow from day one. This is not a Houston or a Laredo, and pretending otherwise sets you up for disappointment. What you’re actually buying is exposure to one of the most deliberately, successfully engineered growth stories in American suburban real estate, backed by the Dallas Cowboys, the PGA of America, and an A-rated school district drawing genuinely affluent families year after year. If you can carry the negative near-term cash flow, the long-term equity story here is as strong as anywhere in Texas.” – Rebecca Lindqvist, Principal, North Texas Premium Property Management
5. Legal Framework
⚠️ Compliance Notice
Frisco follows the same statewide landlord-tenant law as the rest of Texas (Property Code Chapters 91-94), which remains broadly landlord friendly. This guide provides an overview only. Always consult a Texas-licensed real estate attorney before acquiring rental properties, and verify current Collin Central Appraisal District or Denton Central Appraisal District figures directly, depending on the property’s specific county, for any specific property.
Frisco-Specific Regulations
Landlord-tenant law itself is governed statewide, but Frisco’s genuinely distinctive dual-county, MUD/PID structure carries meaningful investor implications:
- No Rent Control: The Texas Constitution (Article XI, Section 18) preempts local rent control entirely.
- No Statutory Deposit Cap: Landlords may charge any security deposit amount, subject to the 30-day return and itemization requirement under Tex. Prop. Code § 92.103.
- 3-Day Minimum Eviction Notice: The same statewide standard applies, per Tex. Prop. Code § 24.005.
- Dual-County Footprint: Frisco spans both Collin and Denton counties. Depending on the specific parcel, tax statements may come from Collin County (covering City of Frisco, Collin County, Collin County Community College District, and Frisco ISD) or involve Denton County (covering Lewisville ISD or Little Elm ISD in some areas), a genuine complexity unique among Texas cities in this guide series.
- MUD/PID Charges: Many newer Collin County neighborhoods carry an additional Municipal Utility District or Public Improvement District charge layered on top of standard property taxes, a cost that can be easy for out-of-state investors to overlook.
- Combined Effective Rate: Property taxes in Frisco genuinely range from 2.0% to 2.5% of assessed value, among the higher combined rates in this guide series.
- City Homestead Exemption: The City of Frisco offers a 20% homestead exemption (minimum $5,000), plus an additional $80,000 exemption for homeowners 65 or older or disabled, and a tax freeze for qualifying seniors effective since January 1, 2022; none apply to investment properties.
Compliance Best Practices
Systematic compliance protects Frisco investors from costly disputes, particularly given the city’s genuine cross-jurisdictional complexity:
- Confirm the Exact Parcel and County: Before purchase, verify with the appraisal district, tax office, and title documents whether the specific property sits in Collin or Denton County, since the same ZIP code can carry different tax rates and school district assignments.
- Verify MUD/PID Status: Confirm whether the property carries an active MUD or PID charge, and review the district’s budget, since these charges stack on top of the base tax rate.
- New Construction Tax Caution: New construction may not yet reflect full assessed value in its first tax bill; the prior owner’s or builder’s estimate can meaningfully understate what you’ll owe after the first full appraisal cycle.
- Written Lease Requirement: Use a written lease specifying entry notice, late fees, and deposit terms explicitly, since Texas law leaves several areas to the lease itself rather than statute.
- School Zone Marketing: Given Frisco ISD’s genuine district-wide A-rating but real campus-to-campus variation in specific programs and demand, confirm and market the exact elementary, middle, and high school assignment for any rental listing.
- Professional Management: For any out-of-state investor, professional management with specific Frisco cross-county and school-zone experience is a genuine advantage.
Useful Frisco Resources
- Collin Central Appraisal District: collincad.org
- Denton Central Appraisal District: dentoncad.com
- City of Frisco Tax Administration: friscotexas.gov/145/Tax-Administration
- Texas Attorney General Renter’s Rights: texasattorneygeneral.gov
| Regulation | Frisco Requirement | Compare: Plano | Investor Impact |
|---|---|---|---|
| Property Tax Burden | Combined effective rate ~2.0-2.5%, plus potential MUD/PID charges | Combined effective rate ~1.71%, no hospital district in Collin County | Frisco carries a genuinely higher percentage rate and potential MUD/PID stacking versus Plano |
| County Footprint | Spans Collin and Denton counties | Entirely within Collin County | Frisco requires genuine parcel-level verification that Plano does not |
| Eviction Notice | 3 days minimum (statewide) | Same statewide standard | Identical eviction process and timeline across both cities |
| Median Home Values | ~$652,500-$735,300 depending on source | ~$490,000-$540,000 | Frisco requires genuinely more capital per deal than Plano, its closest comparable premium DFW submarket |
6. Step-by-Step Frisco Investment Playbook
Define Your Frisco Strategy
Frisco’s premium pricing requires genuine clarity about which strategy you’re executing, since this is the only city in this guide series where negative cash flow is virtually guaranteed at conventional leverage. Before buying, be clear on which of these strategies you are executing:
Deep Tenant Pool Family Rental
Buy a 4-bedroom, 2,500-3,000 sq ft home in East Frisco or Stonebriar, capturing the fastest lease-up times and deepest tenant pool the city offers.
West Frisco School District Hold
Buy in a top-rated Frisco ISD master-planned community for the strongest, most durable appreciation in the city, accepting significant near-term negative carry.
Downtown/Frisco Square Urban Infill
Acquire a townhome or condo near Frisco Square for lower-maintenance walkable rental targeting young professionals and downsizers.
Luxury/PGA Frisco Long Hold
Acquire premium property near the PGA of America campus and Fields District for the strongest long-term appreciation exposure, accepting the lowest cash flow of any strategy in this guide series.
Build Your Frisco Team
Frisco’s premium pricing and genuine dual-county complexity make specific local expertise particularly valuable. Non-negotiable team members:
- Frisco-Specialist Real Estate Agent: Must understand the genuine tax and school variation across Collin and Denton counties, and be able to verify current MUD/PID status.
- Insurance Broker with North Texas Storm Expertise: Get a real written quote before waiving your inspection contingency given genuine hail and severe wind exposure.
- Frisco-Licensed Property Manager: Verify experience managing premium-tenant expectations and school-zone-driven marketing, since Frisco renters typically research the exact attendance zone before touring.
- Real Estate CPA familiar with the Texas market: For depreciation strategy, entity structuring, and both Collin and Denton County appraisal district protest procedures.
- Title Company Experienced with MUD/PID Disclosures: Ensure full, accurate disclosure of any Municipal Utility District or Public Improvement District obligations at closing.
Expert Tip: Ask any Frisco agent directly: “Which county is this specific parcel in, does it carry an active MUD or PID charge, and which Frisco ISD elementary and high school does it feed into?” These three questions, more than in almost any other city in this guide series, can each independently shift your underwriting math meaningfully.
Frisco-Specific Due Diligence
Standard due diligence items plus these Frisco-critical checks:
Physical Due Diligence
- Roof and exterior condition given genuine North Texas hail exposure
- Foundation inspection given North Texas clay soil movement
- HVAC efficiency given rising extreme heat days projected for the region
- New construction warranty status and builder reputation, given the prevalence of newer housing stock
Regulatory and Market Due Diligence
- Confirm the exact county (Collin or Denton) and applicable school district for the specific parcel
- Verify active MUD/PID status and review the district’s budget and remaining obligation
- Confirm whether the current tax bill reflects full assessed value, especially for new construction
- Review HOA rules for any rental restrictions, particularly in newer master-planned communities
Negotiating in Frisco’s Cooling 2026 Market
With days on market extending to 42-85 depending on source, and 41.11% of listings showing price drops, Frisco offers genuinely more negotiating leverage than it has in recent years. Strategies that work:
- Buy during August to December: Local market data identifies this window as the best time to buy given higher supply and lower demand.
- Target listings with price reductions already applied: With over 41% of listings showing price drops, these sellers have signaled realistic pricing expectations.
- Move decisively on well-priced 4-bedroom, mid-size inventory: This specific segment leases fastest and sells fastest, so strong properties here may not sit as long as the citywide average suggests.
- Request seller-funded rate buydowns: With rates in the 6.4-6.9% range, a funded buydown can materially improve the near-term cash flow picture without requiring a price reduction.
Property Management in Frisco
Frisco’s genuinely premium tenant base and school-zone-driven demand make specific management focuses particularly important in 2026. Key management focuses:
Marketing to Frisco’s School-Zone-Driven Renters
Given Frisco’s genuinely high-income, family-oriented tenant base, management approaches differ from value-market Texas cities:
- List the exact elementary, middle, and high school assignment in every rental listing, a free and genuinely significant differentiator
- Price accurately from day one; local property management data shows the median Frisco home leases at 100% of asking price, meaning overpricing costs genuine time on market
- Prioritize 4-bedroom and mid-size (2,500-3,000 sq ft) inventory for the fastest, most reliable lease-up
- Anticipate longer average tenancy from family-oriented tenants prioritizing school stability over frequent moves
Typical Frisco Management Fees
- Single-family management: 8-10% of monthly rent
- Luxury/premium property management: Often slightly higher given elevated service expectations
- Leasing fee: 50-100% of one month’s rent
- Lease renewal fee: $175-$400 per renewal
7. Financing Options for Frisco
| Loan Type | Down Payment | Rate Premium | Best For | Frisco Note |
|---|---|---|---|---|
| Conventional Investment | 20-25% | +0.5-0.75% | Strong W-2 income, good credit | Common up to conforming limits, though premium West Frisco and PGA Frisco properties frequently exceed them |
| Jumbo Investment | 25-30% | +0.75-1.25% | West Frisco and PGA Frisco purchases | Genuinely the most common financing path for premium Frisco properties given the city’s median pricing |
| DSCR Loan | 25-35% | +1.5-2.5% | Investors who want no income verification | Frisco’s 2.0-3.5% cap rates genuinely struggle to clear 1.0x DSCR at current rates in most submarkets; verify carefully before relying on this financing path |
| Portfolio Loan | 20-25% | +1-1.75% | Multiple properties, self-employed | Deep regional and community bank presence given Collin and Denton County’s high-income client base |
| House Hacking (FHA) | 3.5% | Standard + MIP | Owner-occupying a townhome or condo while renting a portion | Limited multi-unit inventory in Frisco makes classic house hacking less common than in other Texas cities in this series |
Frisco Financing Reality: Like Plano and Seattle, Frisco’s compressed cap rates at current price levels mean most properties will not clear a 1.0x DSCR threshold on standard leverage. Most Frisco investors need full income documentation loans or should plan to inject additional capital (40-45%+ down) to reach neutral leveraged cash flow. This is fundamentally a market for high-income investors seeking long-term appreciation, not a leverage-driven cash flow strategy, and genuinely the most capital-intensive city in this guide series.
8. Frequently Asked Questions
Knowledge Quiz: Frisco Real Estate Investment
Open Quiz
5 quick questions on what you just learned about Frisco investing
1) What genuine sports and entertainment anchors does Frisco host, per the guide?
Answer: C
Frisco’s deliberately built sports and entertainment identity centers on the Dallas Cowboys’ world headquarters at The Star, the PGA of America’s national headquarters on a 600-acre campus, and Toyota Stadium, home to FC Dallas.
2) Why does Frisco’s dual-county footprint genuinely matter for investors?
Answer: B
Frisco genuinely spans Collin and Denton counties, and the same ZIP code can carry different tax rates and school district assignments (potentially Frisco ISD, Lewisville ISD, or Little Elm ISD) depending on the specific parcel.
3) What genuinely distinguishes Frisco’s cap rate environment from every other Texas city in this guide series?
Answer: D
Frisco’s premium pricing produces cap rates of 2.0-3.5%, genuinely the lowest of any Texas metro in this guide series, confirming Frisco as fundamentally an appreciation and stability market.
4) According to actual closed-lease data cited in the guide, which home size leases fastest in Frisco?
Answer: A
Homes in the 2,500-3,000 square foot range leased fastest at a median of 19 days, hitting the sweet spot of family renter demand, while homes over 3,500 square feet took nearly twice as long despite commanding higher rent.
5) Should an investor expect positive cash flow in Frisco with conventional 25% down financing, per the guide?
Answer: C
The guide is explicit that Frisco is genuinely the least cash-flow-friendly city in this series at conventional leverage; even the fastest-leasing 4BR segment typically requires 45%+ down or an all-cash purchase to reach neutral or positive cash flow.
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Frisco offers the most premium, deliberately engineered growth story of any city in this Texas guide series: the Dallas Cowboys’ world headquarters, the PGA of America’s national campus, and an A-rated school district drawing genuinely affluent families year after year. This is explicitly not a cash flow city, and investors should approach it with realistic expectations about near-term returns and the genuine complexity of its dual-county, MUD/PID structure. Those who bring substantial capital, verify every parcel’s specific county and tax situation, and commit to a genuine long-term hold will find one of the most durable, high-conviction equity-building opportunities in Texas.
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