Swimming Pool Services ✓
Company Background
Over five decades of excellence in pool and spa design, construction, and service throughout Greater Milwaukee and Southeast Wisconsin
About Swimming Pool Services
Since 1967, Swimming Pool Services has been transforming backyards throughout Greater Milwaukee and Southeast Wisconsin into luxurious outdoor retreats. As Wisconsin’s only Pool & Spa News Top 50 pool builder and a multi-year Top 50 Service provider, the company combines over 50 years of industry experience with cutting-edge technology to deliver exceptional pool, spa, and outdoor living solutions.
Industry Recognition & Certifications
Swimming Pool Services has earned prestigious industry recognition including Pool & Spa News Top 50 Builder, Top 50 Service Provider (multiple years), and Aqua 100 Retailer status. As a proud member of the Pool & Hot Tub Alliance (PHTA), the company maintains the highest ethical standards in business and technical practices. Their team includes Certified Building Professionals and Certified Service Professionals, ensuring every project meets industry-leading safety and quality standards.
Comprehensive Pool & Spa Expertise
From custom inground pool design and construction (both indoor and outdoor) to premium hot tubs from Caldera® and Fantasy Spas®, Swimming Pool Services offers complete aquatic solutions. The company specializes in SwimLife™ swim spas that combine fitness and relaxation, outdoor living enhancements including fireplaces, fire pits, outdoor kitchens, pergolas, and cabanas, plus professional-grade water care using BioGuard®, GLB®, FROG®, and SpaGuard® products with FREE computerized water testing.
Full-Service Maintenance & Support
Beyond installation, Swimming Pool Services provides comprehensive year-round service including pool opening and closing, weekly maintenance routes, equipment repair, vinyl liner replacement, pool renovations, and expert hot tub service. Their team of skilled technicians ensures your pool and spa remain pristine, safe, and ready for enjoyment throughout every season in Wisconsin’s changing climate.
Pool, Spa & Outdoor Living Services
Comprehensive aquatic and outdoor solutions for Wisconsin homes
Inground Pool Installation
Custom inground pools designed and built to transform your backyard into a personalized aquatic oasis. Both indoor and outdoor pool construction with meticulous planning, quality materials, and expert craftsmanship.
Hot Tubs & Spas
Premium hot tubs from industry-leading brands like Caldera® Spas and Fantasy Spas®. Expert consultation, delivery, installation, and maintenance for the perfect spa experience with therapeutic benefits.
Swim Spas
SwimLife™ swim spas combining pool, hot tub, and gym functionality. Adjustable current streams, hydrotherapy seats, and exercise options ideal for year-round fitness and relaxation in Wisconsin.
Outdoor Living Spaces
Complete outdoor transformations including elegant fireplaces, custom fire pits, outdoor kitchens, pergolas, pool houses, cabanas, and landscape lighting to create inviting entertainment spaces.
Pool & Hot Tub Service
Comprehensive maintenance including opening/closing services, weekly routes, equipment repair, vinyl liner replacement, pool renovations, and expert hot tub service to keep your aquatic spaces pristine.
Water Care & Maintenance
Professional water treatment using BioGuard® Smart Lab computerized analysis, plus complete pool and spa chemicals, supplies, filters, and maintenance gear from trusted brands like FROG® and SpaGuard®.
Leadership Team
Experienced professionals leading Wisconsin’s premier pool and spa company
Michael Panella
Michael Panella leads Swimming Pool Services with a vision built on over five decades of industry expertise and commitment to customer satisfaction. Under his leadership, the company has earned recognition as Wisconsin’s only Pool & Spa News Top 50 Builder and multi-year Top 50 Service Provider. Michael’s dedication to quality craftsmanship, innovation, and exceptional service has established Swimming Pool Services as the trusted name in pools and spas throughout Greater Milwaukee and Southeast Wisconsin.
Justin Lex
Justin Lex oversees all operational aspects of Swimming Pool Services, ensuring seamless project execution from initial design through installation and ongoing maintenance. His expertise in process optimization and service management has been instrumental in maintaining the company’s Top 50 Service Provider status. Justin’s commitment to efficiency and quality ensures every pool, spa, and outdoor living project exceeds customer expectations.
Dave Thompson
Dave Thompson drives business development initiatives and strategic partnerships that expand Swimming Pool Services’ reach throughout Southeast Wisconsin. His expertise in customer relations and market analysis ensures the company continues to innovate and grow while maintaining the personalized service that has defined the brand for over 50 years. Dave’s vision for growth aligns perfectly with the company’s commitment to excellence.
Service Areas in Greater Milwaukee & Southeast Wisconsin
Expert pool and spa services throughout the region
Waukesha
Headquartered in Waukesha, serving the community with custom pool installation, hot tub sales, swim spas, outdoor living solutions, and comprehensive service.
Milwaukee
Complete pool and spa services throughout Milwaukee including inground pools, hot tubs, maintenance, renovations, and outdoor living enhancements.
Brookfield
Premium pool construction, hot tub installations, swim spas, and year-round service for Brookfield residential properties and outdoor spaces.
New Berlin
Expert pool builders and spa specialists serving New Berlin with custom designs, professional installation, and reliable maintenance services.
Pewaukee
Indoor and outdoor pool construction, hot tub sales, outdoor living spaces, and comprehensive water care for Pewaukee area homes.
Muskego
Full-service pool and spa solutions for Muskego including design, construction, equipment installation, maintenance routes, and renovations.
Frequently Asked Questions
Common questions about pool and spa services with Swimming Pool Services in Wisconsin
Pool & Spa Installation Questions
Essential information about building pools and installing spas in Wisconsin
Why choose Swimming Pool Services for pool and spa installation in Wisconsin?
Swimming Pool Services is Wisconsin’s only Pool & Spa News Top 50 Builder with over 50 years of experience since 1967. As a multi-year Top 50 Service Provider and Aqua 100 Retailer, we combine expert craftsmanship with industry-leading brands like Caldera® Spas, Fantasy Spas®, and SwimLife™ swim spas. Our PHTA membership and certified professionals ensure every project meets the highest safety and quality standards while providing comprehensive service from design through ongoing maintenance.
What areas does Swimming Pool Services serve in Southeast Wisconsin?
We serve Greater Milwaukee and Southeast Wisconsin including Waukesha (our headquarters at W220N1563 Jericho Court), Milwaukee, Brookfield, New Berlin, Pewaukee, Muskego, and surrounding communities. Our local presence ensures efficient service, quick response times, and deep understanding of Wisconsin’s climate requirements for year-round pool and spa enjoyment.
Can Swimming Pool Services build indoor pools in Wisconsin?
Yes! We are experienced indoor pool builders specializing in year-round aquatic solutions. Indoor swimming pools provide private, convenient spaces for relaxation, exercise, and entertainment regardless of Wisconsin’s weather. Our indoor pool designs blend seamlessly with your home’s interior, featuring heated pools, spas, innovative lighting, proper ventilation systems, and climate control to create comfortable, inviting spaces for year-round enjoyment.
What types of hot tubs and swim spas does Swimming Pool Services offer?
We offer premium hot tubs from industry-leading brands including Caldera® Spas and Fantasy Spas®, each providing superior comfort, style, and therapeutic benefits. Our swim spa selection features SwimLife™ models combining pool, hot tub, and gym functionality with adjustable current streams, hydrotherapy seats, and exercise options. Our knowledgeable team provides personalized consultations, delivery, installation, and comprehensive maintenance for hassle-free spa ownership.
How do I start a pool or spa project with Swimming Pool Services?
Begin by calling (262) 332-4407 or visiting our Waukesha showroom at W220N1563 Jericho Court. We’ll schedule a consultation to discuss your vision, preferences, and budget. Our design team works closely with you from custom pool design or spa selection through final installation. We handle everything including permits, construction, equipment installation, and provide comprehensive guidance on maintenance and water care for lasting satisfaction.
Client Success Stories
Real experiences from homeowners throughout Greater Milwaukee and Southeast Wisconsin
Pool & Spa Resources
Explore Swimming Pool Services’ products, services, and outdoor living solutions
